& Other Stories

This week marked the launch of H&M's new label '& Other Stories'. It's a new high street  brand which launched H&M and Cos (which I actually only discovered about whilst reading ELLE today). The brand ignored the fast forever changing fashion trends and focuses on four constant styles tribes or 'stories' which evolve season to season.'& Other Stories' consists of minimalistic, clean cut pieces. Prices are similar to Zara which is affordable but just a little bit steeper than H&M. I am also a huge fan of the website. It's set out like a Tumblr page which is fresh and simple. The theme of minimalism continues into the clothing, definitely in a good way.

Here are a few pieces which I absolutely love and will probably be adding to my ever expanding 18th birthday list!

http://www.stories.com/